Tallawah:

/Talla-wa/.“We are small but we are mighty”

︎︎︎ A patois phrase captures the spirit of a small island with a big global impact.

For the launch of Red Stripe Rum Drinks, we wanted to channel this Tallawah energy authentically. So, we teamed up with Jamaican American creatives, artists, dancers, and influencers, and the results were maad!




It’s Maad.

  CREATIVES
  Evana Flores , Serge Flores , Yesenia Rodriguez
Producer | Michael McLaughlin

FIRST AVENUE MACHINE
Director & Editor | Ron Broadie
Cinematographer | Carlos Medina Santiago



MUSIC
Music | Willard Hill






Check out our case study too.


  
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