Welcome to the waiting room, where all joy goes to die. You’re number 102. Take a seat and no dancing! 


THE POWER OF JOY


There is a palpable connection a joyful brand like Lay’s shares with Latin ambiculturals who don’t just choose joy, but create their own.


CREATIVES
  Evana Flores, Serge Flores, Yesenia Rodriguez,
Producer | Michael McLaughlin

STINK FILMS
Director | Nick Roney
Cinematographer | Marc Gomez Del Moral Choreographer | Fatima Robinson



UNION EDITORIAL /FX
Editor | Tim Thorton Allan
Colorist | Sofie Friis Borup

MUSIC
Music | Pickle Music Studios

Nueva York