Tallawah:
/Talla-wa/.“We are small but we are mighty”
︎︎︎ A patois phrase captures the spirit of a small island with a big global impact.
For the launch of Red Stripe Rum Drinks, we wanted to channel this Tallawah energy authentically. So, we teamed up with Jamaican American creatives, artists, dancers, and influencers, and the results were maad!
It’s Maad.
CREATIVES
Evana Flores , Yesenia Rodriguez, Serge Flores (ECD)
Producer | Michael McLaughlin
FIRST AVENUE MACHINE
Director & Editor | Ron Broadie
Cinematographer | Carlos Medina Santiago
MUSIC
Music | Willard Hill
Check out our case study too.